Unite Believers –
Serve the Nations

The Baptist Convention of Maryland/Delaware is a two-state convention that serves and strengthens Christian churches in the Northeast region. BCMD needed a brand overhaul, but an organization over 150 years old requires a delicate approach that doesn’t compromise its impact. We aimed to articulate the brand’s essence and update the visual & verbal identity without ostracizing BCMD’s core purpose of building and strengthening churches. The BCMD wanted to send a message that they weren’t an antiquated institution, and their work not only has a regional impact, but the ministry’s work impacts nations worldwide.