Gimme Some Suga

Gimme Some Suga is on a journey from a niche boutique confectionery to a beloved brand in the gourmet sweets market. By transforming a childhood favorite into a sophisticated indulgence, the company has carved a sweet spot for itself in the hearts (and taste buds) of consumers. We created the identity and packaging that enhanced the overall aesthetic to give the product a more premium yet playful feel. Their cotton candy is a sought-after treat at weddings, corporate events, and upscale parties. Gimme Some Suga creates a new experience for some while bringing about nostalgia for others.

What We Did

Brand Strategy
Visual and Verbal Identity Development
Package Design