Coffee with a slightly different kind of drip.

Is relaxed-energy a thing? Well, if it is, Wild Seed offers it in a can. We developed an identity to resonate with people who enjoy quality coffee on the go and desire energy without the jitters. Our goal was to ensure the brand experience goes beyond the cup can while capturing the essence of sophistication and serenity through the packaged product.

What We Did

Brand Strategy
Brand + Identity Development
Package Design
Logo Design

Colors

PMS 722
RGB 202, 130, 65
Web #ca8241
CMYK 0, 36, 76, 9

PMS 546
RGB 9, 42, 48
Web #092a30
CMYK 95, 9, 0, 83

PMS 7699
RGB 50, 101, 126
Web #32657e
CMYK 80, 0, 100, 56

PMS 7485
RGB 207, 220, 186
Web #cfdcba
CMYK 6, 0, 10, 0

PMS 5575
RGB 144, 171, 160
Web #90aba0
CMYK 20, 0 ,16, 17

Primary Typeface